THIS IS US

We love bumper stickers. As a matter of fact, we literally champion well-crafted copy that expresses irreverent, irascible messages that were born to adorn Frank Cerabino’s t-shirts.  But 1926 was, on the surface, anyway, a more genteel time, and the “bumper stickers” were made of metal, bolted to the front grille below the logos of Ford, Buick, Dodge and Willys.

Our favorite is pictured here:
West Palm Beach Where Summer Spends the Winter.

The “sticker” and slogan date back to at least 1926, according to Edward Maas, who claims in our favorite local history book, Pioneers in Paradise, that the bumper stickers were great points of pride. You honked when you were driving out of state and saw another car with one coming the other way.

We need an enterprising entrepreneur to bring them back. Honk-Honk! 

PHOTOS: HISTORICAL SOCIETY OF PALM BEACH COUNTY

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